Public Health Insight

The Anatomy of Misinformation: Who Wins When Truth Loses

PHI Media

What's the difference between an honest mistake and a deliberate lie? In this episode of the Public Health Insight Podcast, Dr. Stephen Barnard breaks down the spectrum of problematic information and the psychological vulnerabilities that make us susceptible to false information—from echo chambers and political identity to our eroding trust in institutions. 

This conversation episode examines how misinformation spreads accidentally while disinformation campaigns deliberately exploit our biases for profit and power. Through examples ranging from pharmaceutical marketing disguised as news to the viral spread of COVID conspiracy theories, we uncover the human psychology behind our information crisis and why public health misinformation can literally be a matter of life and death.


References for Our Discussion

◼️ The new science of prebunking: how to inoculate against the spread of misinformation

◼️Psychological inoculation improves resilience against misinformation on social media

◼️STEPHEN R. BARNARD Website



Guest

◼️Dr. Stephen Barnard



Host(s) & Producer(s)

◼️ Gordon Thane, BMSc, MPH, PMP®




Production Notes

◼️ Music from Johnny Harris x Tom Fox: The Music Room




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